Interconnect Birmingham – City Mapping & Wayfinding

Those familiar with London will have seen a consistent signage brand throughout the city to help locals and visitors alike find their way. This was initiated by a study back in 2006 that TFL commisioned called Legible London [PDF] which aimed to make London easier to navigate for pedestrians.

Though it is not just London that cares about pedestrians, in Birmingham it has been identified that visitors’ navigation needs improving:

Interconnect Birmingham is a project to improve visitors’ navigation of the city – from initial web visit, through maps and on-street orientation and signage; it will ensure visitors have the best possible experience of the city. The project is a key part of the Big City Plan. [Birmingham Toolkit]

Interconnect Birmingham, a £3 Million project, it is mentioned in the Big City Plan, and also is seen in the Vision for Movement for making Birmingham a walkable city.  The contract for the first phase of the work was put out to tender, which City ID won.  They are experts within the field, and show that Birmingham is really looking to achieve a high quality output.

The first phase of work will focus on improving orientation with improved street mapping and interpretation to help people locate their destination and create better mental maps of the city.  It will help them to link different areas of the city and integrate their journeys. [Marketing Birmingham]

City ID - Promotional Image - Interconnect Birmingham

To achieve the above the above:

  1. A map of Birmingham was required, and
  2. A mechanism to deliver the maps (such as monoliths, totems, signs).

As a basis for the work a royalty free map was created by Bluesky, which cost £86,765 [FOI Request, Word Document].  This map was then corroborated by City ID with on-street research.  With the aim being to design a map which blended detailed urban structures with simplified road networks; putting the pedestrian first. [Yellowfields Blog].

The map above is an indicative image based on the work by one of the City ID consulltants who mentions that the final colouring and other detailing is subject to change.  More recently a new public transport map of Birmingham [PDF] has been released which uses this style, and gives a good indicator of what to expect in our wayfinding maps.

In total there will be 24 wayfinding totems installed in the next fortnight which make up Phase 1 of the delivery, and they will be placed within the City Core.  These totems will look similar to the new bus signage which contains public transit information, and be the first step to making it Birmingham an easier city to navigate.

Thought it is not just about making it easier for people to navigate across the city core, and these wayfinding totems will appear in the Jewellery Quarter, Eastside & Digbeth as part of Phase 2.  This is currently in the preparation stage, so it will be a little while before we see them appearing on the street.

Overall it looks like Birmingham is set to deliver a great initiative, that has been in gestation for a while (back as far as 2007).

Update (Tuesday 25 September 2012):
It appears that one of the large monolith signs installed on Colmore Row for the Snow Hill Interchange has incorrect artwork.  The photo below is taken looking towards Snow Hill with the Cathedral on the right hand side.

Interconnect Birmingham Incorrect Snow Hill MonolithThe wayfinding map is orientated the correct way, though the signposting area at the top is incorrect. The Interconnect Birmingham team have been notified of this, and have informed us that the sign will be fixed as a matter of priority.

Update (Monday 15 October 2012):
The totems are appearing across the city centre, and this post has been updated to show them.

One thought on “Interconnect Birmingham – City Mapping & Wayfinding

  1. Pingback: Pedestrian orientation in central Birmingham, part two « beleben

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